Case Study:

6 companies that get employee engagement and what they do right

Written by Mandy Flint & Elisabet Vinberg Hearn Friday 11 December 2015
Companies such as Google and Virgin are prime examples of extraordinary employee engagement reaping real benefits – here's how they do it.
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There is no such thing as perfection, which is true for employee engagement like everything else. The reason is that we live in a changing world where new challenges continuously require new thinking and actions. People are not all alike, so employee engagement also requires you to see your employees, really see them and get what makes them tick – and then to help them make themselves tick. Because employee engagement is not just down to the leader or company – each person is responsible for his/her own level of engagement.

Most companies that do it well have something in common – they understand that it’s a driver of success and that it therefore needs to be a key business strategy, which is everyone’s responsibility (not just HR’s or the leaders’ responsibility). This strategy works best when it translates into behaviours and culture.

They also know that they have to look after their employees so they can look after the customers. Or as Walmart’s founder Sam Walton said: “the way management treats associates is exactly how the associates will treat the customers”.

There are many good examples of companies that have achieved great results when it comes to an engaged culture and it’s worth reflecting on what they do and why it works.

Here are six we find particularly interesting, and the reasons why.

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