Videos and Webinars: Making Decisions Based on Customer Insight Wednesday 20 January 2021 Share Share to LinkedIn Share to Facebook Share via email Over the last 45 years marketing and market research techniques have been developed to monitor brand success and customer satisfaction. The quality of communications have been improved drastically by Customer Insight - the comparison between management performance data, external market analysis and customer satisfaction surveys.Marketing is all about understanding customer engagement and behaviour, so in this talk we will discover how decisions and propositions have been improved as a result of analysing Customer Insight. In this digital event... Hear from Robin Birn, renowned author of several books on Market Research and Customer Insight. Discover how decisions and propositions have been improved as a result of analysing Customer Insight. Like this article? Why not share it. Share to LinkedIn Share to Facebook Share via email Looking for more information on this topic? Related Videos and Event Recordings 11 entries found Topic: Flexibility Building Resilience in a Changing World Join us for tips and techniques for building personal resilience in an ever-evolving world. Read article Videos and Webinars1y+ Topic: Flexibility Agility in an Era of Uncertainty and Disruption Find out how organisations and individuals can embrace agility to help them navigate these more uncertain times. Read article Videos and Webinars1y+ Topic: Flexibility Managing Change Learn about the change management process and ways to meet the challenge of leading people in turbulent times. Read article Videos and Webinars1y+ Topic: Flexibility Future Leadership: In the fourth Industrial Revolution we look at factors shaping the future workforce and discuss the culture that leadership must create in order to compete. Read article Videos and Webinars1y+ View more Related Articles 102 entries found Topic: Personal Development “Chartered status gives me personal validation and a professional network” Jo Ford CMgr FCMI, Chartered Manager of the Week, discusses the importance of positivity and having an entrepreneurial spirit Read article Article7d Topic: Employment Landscape Five tips to retain and develop green talent With demand for green skills soaring, leaders face a challenge: how do you attract the right people – and keep them? Read article Article1m Topic: Workplace Culture The human edge: why soft skills matter more than ever As technology transforms work, technical know-how is only half the story Read article Article2m Topic: Productivity Steering workforce management in the next three to five years: the CMI way Applying CMI’s core values can build resilient teams and turn uncertainty into long-term success Read article Article3m View more Upcoming Events The Leadership Lounge with Ann Francke and Greg Jackson Join CMI’s Chief Executive, Ann Francke, for a new series of interactive events with extraordinary leaders; Leadership Lounge. 25th Nov 2025 - London Why Intersectionality Matters in DEI Strategy Explore how embedding intersectionality into DEI strategies can create more inclusive, effective, and future-ready workplaces. 26th Nov 2025 - Online View a list of all our events
