Article: Don’t follow these trends Tuesday 24 September 2019 Share Share to LinkedIn Share to Facebook Share via email These business leaders share their most unconventional wisdom – want to lead like Michelle Obama? Learn how she adapted her communication style to fit her audience. From inviting someone to a meeting at random or refusing to attend networking events, we collect the unconventional wisdom of those leaders making waves in their businesses Expressing passion In her book Becoming, Michelle Obama details her life as First Lady. She admits she had to curtail her passionate facial expressions when campaigning for husband Barack’s political cause. Why? Photographic stills were often used of her televised appearances and on mute she looked “too severe” for her message to resonate. Lunch hours When Craig Girvin and Toby Parkins founded software company Headforwards, they ditched the idea of the conventional lunch hour, with the aim of preventing burnout. Instead employees are able to attend clubs that include Japanese lessons, laser tag and running. This encourages them to take time away from their desks. If club activities take more than an hour, that’s okay too – the time can be made up on other days. Invite lists Meetings usually involve relevant individuals. But not at computing firm Evernote. Former CEO Phil Libin always used to invite someone who didn’t belong. The concept was dubbed ‘officer training’ and was used to develop employees’ understanding of other areas of the business. “They’re there to absorb what we’re talking about. They’re not just spectators; they talk,” Libin said. Business networking Caspar Thykier, CEO of augmented-reality app Zappar, is blunt about networking events: “I really don’t like them.” In fact, he actively avoids them, instead seeking out the opinions of those outside his sector, believing their input to be more valuable. “I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is,” he revealed. “I’ve found that it’s more interesting to build relationships with people who are not in the business world because they almost always can offer unique perspectives and insights.” Making an impact When Angela Ahrendts joined Apple as senior vice president of retail and online stores, many were expecting big things from the former Burberry CEO. But, by her own admission, in the first six months she conducted herself quietly. “I didn’t dare say anything prior to six months,” Ahrendts says. “My dad used to tell me: ‘It is better to remain silent and be thought a fool than to open your mouth and relieve them of all doubt.’ So I kept remembering that and chose not to over-communicate.” In her role of listener, she visited more than 100 call centres and stores to hear complaints and observe activities. Looking for more examples of excellent leadership? Read about the 19 leaders changing the way that we’re working. Image: Unsplash Like this article? Why not share it. Share to LinkedIn Share to Facebook Share via email Topic: “I felt I could never let myself do anything wrong, which isn’t healthy” Tegan Ryan CMgr MCMI, our Chartered Manager of the Week, on learning to delegate and build a better work-life balance Read article Article Topic: How CMI training helps me push for change and ‘manage up’ James Dunne-Bennett explains how he’s built relationships with the right people to help drive continuous improvement Read article Article Topic: Networked growth: how managers can help unlock the UK’s potential At a CMI event, Andy Burnham broke down his vision for a prosperous future – and why collaboration is key Read article Article Topic: Workplace Culture Three reasons our relationship with work has become strained Global trends point to an overworked, disengaged and apprehensive workforce, Tim Duggan Read article Article Article Our extensive range of articles are designed to keep you in the loop with all the latest management and leadership best practice, research and news. Members See More CMI Members have access to thousands of online learning and CPD resources. Learn more about our membership benefits Join The Community CMI offers a variety of flexible membership solutions, tailored to your needs. Find out more and get involved in the CMI community today.