Business Masterclass - The Barcelona Way

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Start Date: 29 Nov 2018

Start Time: 6:00 PM

End Time: 8:30 PM

Duration: 2 hours 30 minutes

Venue: G.35, Manchester Metropolitan University Business School All Saints Campus Oxford Road , Manchester, M15 6BH › View map

In partnership with the Chartered Management Institute and the Greater Manchester Chamber of Commerce, this business masterclass will explore how organisations create a winning mindset and delve into the culture of FC Barcelona.

Lying at the very heart of FC Barcelona’s unique winning culture is how they deal with people and the care and attention given to the environment in which those people are nurtured: Studies show that the ‘commitment’ model i.e. trust, cooperation and sharing a common purpose, is more successful than any other kind of cultural model.

Damian Hughes draws on interviews with key architects of the culture, as well as his own extensive experience as a Professor of Organisational Psychology and Change, working alongside leading sports and business institutions, to demystify the culture-building process and explain how diverse groups can learn to function with a single mind. Damian provides unique insights into the crucial issues confronting the modern corporate environment, and shows how the lessons learnt at FC Barcelona can also be applied to develop your own winning culture with his simple BARCA formula.


  • 18.00 – 18.30 Registration and refreshments. Meet tutors, staff and other attendees over light refreshments.
  • 18.30 – 18.45 Welcome from Professor Julia Clarke, Pro-Vice Chancellor, Faculty of Business and Law
  • 18.45 – 19.45 Creating a winning mindset Masterclass: Professor Damian Hughes, Founder, LiquidThinker
    “The Barcelona Way”
  • 19.45 – 20.00 Question and Answer Session
  • 20.00 – 20.45 Drinks - Buffet - Networking

Who is Professor Damian Hughes?

Professor Damian Hughes is an international speaker and best-selling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

He is the author of seven best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson and The Five STEPS to a Winning Mindset. He has also been nominated for the 2007 William Hill Sports book of the year award for Peerless, his biography of boxing great Sugar Ray Robinson. In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story. In 2013, his latest biography, Marvelous Marvin Hagler became the UK’s best-selling sports biography.

He was appointed as a Professor of Organisational Psychology and Change for Manchester Metropolitan University in 2010 and is currently serving as a member of the coaching team for Scotland Rugby Union.

His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson.

Enquiries contact

Questions about this event should be addressed to CMI Events at or by telephone on 01536 207485.

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