Six steps to help your clients boost customer satisfaction

Written by Ian Wylie Tuesday 16 January 2024
"The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere”: in 2024, organisations must prioritise customer satisfaction. Here are six ways to help your clients keep their customers happy
Image: Shutterstock / Thapana_Studio

It’s never been more important to create an amazing customer experience. 

There was a time when your clients could expect their customers to compare them to their closest rivals, i.e. a laptop company would be competing with other computer providers.

But in 2024, those days are long gone. 

Today’s savvy consumers will rank companies and brands against the best of the best across all industries, sectors and specialisms. Having been wowed by a new laptop, they’ll expect the same satisfaction from their next car, a pair of trainers or holiday.

“The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere,” explains David Forde, who leads the customer experience (CX) team at consultancy Gate One. 

As a result, it’s important to explore all facets of customer satisfaction: hyper-personalisation – tailoring products, services and interactions to people’s individual preferences; multi or omnichannel customer support; and more proactive communication, trying to anticipate customer needs based on past behaviours and addressing issues before they become problems.

Below, customer experience experts and consultants share their top tips for helping your clients to boost their customer satisfaction. 

Want to learn six ways to help your clients achieve soaring customer satisfaction scores?


If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article.

Confirm your registration

Login below to confirm your details and access this article.


Please confirm that you want to switch off the "Sign in with email" remember me feature.

Register for Free Access

Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox.

You have successfully registered

As a CMI Friend, you now have access to whole range of CMI Friendship benefits.

Please login to the left to confirm your registration and access the article.