Injecting a spirit of community into your workplace

Written by Elizabeth Uviebinené Tuesday 24 January 2023
Connection is important for happy employees – and it’s a challenge many leaders face as we shift to greater flexible working. But how do we find it in an increasingly disconnected hybrid world?
A group of colleagues chatting in an office

This is an extract from one of the Management Book of the Year 2022 shortlisters, all full of expert guidance and innovative ideas

Meet the rest here

The world is a crowded place; as businesses grow, what begins as a community of ten employees may become a legion of 200 or 20,000. The building I was working in had around 20,000 people coming in and out every day. That’s thousands of employees, many of whom will never even meet each other. How can we maintain a sense of community in a workforce that multiplies exponentially? How can we carry this through to a flexible working model?

This is a consistent challenge that many business leaders face as we shift to greater flexible working. And no wonder – being part of a strong community makes us happier and keeps us healthy, both physically and mentally. Happy and healthy employees are more productive, more emotionally fulfilled and less likely to leave a company.

So how do we ensure we’re connected with our colleagues and feel part of a strong work community?

Well, one idea is to make it someone’s job – there have been calls for companies to start hiring community managers, and some are listening. To think, we appoint a head of product, finance and marketing quite freely, but don’t extend the same effort to a role which cares for the people doing those jobs. It seems archaic. The Mom Project, a platform which links mothers looking to get back into work with job opportunities, hired a community manager responsible for growing the talent pool and boosting engagement. So far, it looks like it’s been beneficial to the business and employee wellbeing.

Watch this: Elizabeth Uviebinené in conversation with Ann Francke

Log in to keep reading and find member-exclusive related resources


If you are already registered as a CMI Friend, Subscriber or Member, just login to view this article.

Confirm your registration

Login below to confirm your details and access this article.


Please confirm that you want to switch off the "Sign in with email" remember me feature.

Register for Free Access

Not yet a Member, Subscriber or Friend? Register as a CMI Friend for free, and get access to this and many other exclusive resources, as well as weekly updates straight to your inbox.

You have successfully registered

As a CMI Friend, you now have access to whole range of CMI Friendship benefits.

Please login to the left to confirm your registration and access the article.