Making Decisions Based on Customer InsightWednesday 20 January 2021
Over the last 45 years marketing and market research techniques have been developed to monitor brand success and customer satisfaction. The quality of communications have been improved drastically by Customer Insight - the comparison between management performance data, external market analysis and customer satisfaction surveys.
Marketing is all about understanding customer engagement and behaviour, so in this talk we will discover how decisions and propositions have been improved as a result of analysing Customer Insight.
In this digital event...
Hear from Robin Birn, renowned author of several books on Market Research and Customer Insight.
- Discover how decisions and propositions have been improved as a result of analysing Customer Insight.