Watch: Frugal Innovation named best management book of 2015
Students from Ravensbourne College created a video promoting the award-winning book from Navi Radjou and Jaideep Prabhu
Matt ScottFrugal Innovation has been named the best management book of 2015 by CMI.
This seminal book from Navi Radjou and Jaideep Prabhu gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement.
It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.
Based on the author’s six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.
Students of Ravensbourne College also competed to produce videos to illustrate each of the five category winners, with this entry from designer Alice Parker and music producer James Fawcett winning for their video promoting Frugal Innovation.
Click here for the full list of the Management Book of the Year 2016 winners
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