Leading through crisis

Effective crisis leadership is often considered a core factor in business; it reflects a leader’s ability to respond to and minimise the future impact of challenges facing their organisation. 

Rachael Withers, Lecturer in Entrepreneurial Leadership at Ulster University, and Carol Little, experienced business owner and entrepreneur, highlight successful trends from business strategies employed during the pandemic. Carol also shares her experience of overcoming problems whilst developing her SME business. From these insights, you will be able to realise new ways of thinking that make a real difference in personal and professional crisis situations.