What is the true shape of the ideal manager?

29 October 2014 -


Wide-ranging Reed survey finds out which trusty qualities and well-known personalities blend in people’s minds to produce the ultimate leader

Matt Packer

If that fabled student of the sciences Victor Frankenstein had been trying to build the most inspiring, galvanising, all-round legend of a boss, what would that creation look like? Well, according to a survey of 2,500 UK workers by business-solutions specialists Reed, it would have the heart of Oprah Winfrey, the charisma of Barack Obama and the loveable cheek of Jamie Oliver, among other attributes.

Reed also gleaned a whole series of other insights into workers’ views of their managers, plus thoughts on workplace rewards and social media habits – and have compiled them all into the impressive infographic that you can check out below.

The research has been unveiled to flag up Reed’s Manager of the Year 2014 gong, for which nominations are still open. If you think that YOUR boss deserves special recognition in this awards scheme, head this way to fill in a Reed nomination form.

In the meantime, don’t forget that CMI has also explored this area in its recent research on The Power of Role Models. Head to this location to download the CMI’s special white paper on the subject, and visit this page to obtain a complementary infographic.

Last but not least, there's still time to register your interest in the CMI National Management and Leadership (NML) Awards. The closing date for entries is 14 November, so head to the official website and get involved!

Reed’s ideal celebrity manager, and other findings...