From apprenticeships and qualifications to professional development and employability skills. Supporting learners, partners, and centres with tools to deliver, assess, and grow.
Join a professional community committed to excellence in management and leadership. Access exclusive resources, and recognition pathways including Chartered Manager.
Connect, celebrate, and lead with CMI’s vibrant community. From events and awards to networks and campaigns, get involved and help shape the future of management.
Stay informed with expert insights, thought leadership, and the latest in management. From in-depth features to practical guidance, explore the ideas shaping today’s workplace.
Learn about CMI’s mission, values, and impact. From our Royal Charter to governance, careers, and sustainability commitments, discover who we are and what drives us.
15 April 2015 -
Bernard Marr
Today, every two minutes we are generating the same amount of data created from the beginning of time until the year 2000. Big Data – the digital trace we all leave – offers endless opportunities for business but the sheer scale of information at our disposal poses its own set of problems.
Some stand on the sidelines feeling the pressure of inaction with every article they read about the Big Data revolution. Others dive in, trying to work out what data they can access and how to use it. But they get completely lost and end up drowning in their own information, unable to convert it into insight and meaning.
So, how do you make Big Data work for your business? Reassuringly, the answer is not to collect everything and produce the biggest, most complex database in the world. Your aim should be the opposite: to get really clear about what data you need, can and will use, and build the smallest, most straightforward database in the world.
There is probably more than enough data in your business right now for you to tap into the power of Big Data without stellar tech or eye-watering budgets. It can transform your business – but only if you focus on Smart Data, not Big Data.
Don’t start with the data, start with strategy. What are your business objectives? What specifically are you trying to achieve? This will automatically point you towards the key questions you need to answer, which will narrow your data requirements into manageable areas.
This is my SMART Data model:
Part two of this article can be found here.
Bernard Marr is the author of Big Data: Using Smart Big Data Analytics and Metrics to Make Better Decisions and Improve Performance. Follow him on Twitter.
Image courtesy of Shutterstock
› The persistence of presenteeism and other nuanced nonsense
› A new age of vulnerability: why inclusive leadership matters more than ever
› Ask yourself: "How do I make my employees feel?"
› Finance and the Diversity Dividend
For more information or to request interviews, contact CMI's Press Team on 020 7421 2705 or email press.office@managers.org.uk
› The 5 Greatest Examples of Change Management in Business History
› Four companies that failed spectacularly, and the lessons of their premature demise
› 6 companies that get employee engagement – and what they do right
› 4 Signs That Racism May Be An Issue In Your Workplace
› How to build an Effective Team: focus on just 3 things